From buy to test: Make those ideas count!

The traditional way to market a product or service is dying a slow and inevitable death. Gone are the days where budgets allow you to drop big time dollar investments on billboards and commercials with an unknown way to accurately chart a return on investment.  I mean, you can try doing that... but these days either you'll be out of a job or your boss could be forced to answer some tough questions from the CEO.

So what do you do? You have a great idea and a limited budget do you roll the dice on that hunch knowing you might blow the budget? What if instead of hitting the "buy" button on that ad-space you took a step back and did some high-tempo testing of your assumptions first. Will buying that ad-space really get you the traffic and conversations you're looking for? What if instead you took a deeper look into your analytics to see how users are flowing through your site. What if instead of spending big dollars on a flashy ad, you really just needed to tweak your Call to Action placement or surface a buried link? 

The good news, there's an A/B test for that! There's ways to improve your growth and conversions without breaking the bank. And it could be as simple as taking an idea, running a high-tempo A/B test and digging into the analytics to see the results.  It's why you need to start switching your vernacular from: "Buy, buy, buy" to "test, test, test".